The WSI WebScan™: Business Website Statistics Made Simple
As you probably already know, Google and Microsoft scan your website at regular intervals to determine how well it conforms to their ranking criteria. Based upon this data, your website receives a series of 'grades,' which are used to rank your site against others from the same industry. Knowing what these ranks are at all times will enable us to identify what needs to be done to improve them, so that Google and Microsoft crawlers can accordingly position your site higher on their lists.
Some of the high level criteria followed by the Google and Microsoft crawlers (and WSI scanning engine) are:
- How well is your website prepared for mobile devices?
- Is your site easily accessible by people with disabilities?
- Is the content of your website relevant? Are your products / services described in detail? Is content regularly updated?
- What are you doing to promote your website online? Is your website present in the online directories and/or associations related to your industry? Is it being referenced by businesses in your industry?
- Is the technology behind your website in tune with the latest industry standards? Is the back end structure of your website compliant with Internet standards?
At WSI, we use WSI WebScan™ Reporting to create an accurate picture of how favorably your website is positioned against other businesses within your industry. This will allow us to constantly ensure that it performs according to standards imposed by the "big players" on the web.
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