Targeted Lead Marketing
Targeted Lead Marketing begins with lead nurturing
Initiating and nurturing relationships with prospects and leads is an on-going activity that requires diligent attention. Alert businesses take a proactive approach to pursuing sales leads - instituting cost effective practices that will: educate and attract the attention of targeted leads, generate website traffic, and develop an atmosphere of trust. With an effective Website Design and a commanding Internet presence in place, marketing to targeted leads online will: if not directly result in more conversions, at least earn your business substantial good will, which can be capitalized upon later, when your business will be at the tip of your prospective customer's tongues - and fingertips, when they are finally ready to make a purchase. Additionally, Targeted Lead Marketing entails further lead generation, along with the creation of social capital, since targeted leads (once properly nurtured) are more likely to advocate on behalf of your brand to others, who may be further along the buying process than they are.
Broad spectrum marketing tactics like telemarketing are largely ignored and generally ineffective. Targeted Lead Marketing constitutes an alternative, pressure-free approach, that allows your prospects opportunity to evaluate your product or service at their own pace and discretion. The goal is to keep in touch with prospective customers without being overbearing or obnoxious. Capturing and cultivating early stage leads and maintaining a healthy and interactive relationship with prospects from the lead generation phase until after conversion can help you make the utmost of all business opportunities.
Targeted Lead Marketing Program
There are numerous ways of reaching out and interacting with your leads, some popular strategies include:
- Email marketing campaigns and e-newsletters
- RSS feeds
- Customer loyalty programs
- Blogs, articles, and Social Media Marketing
- Promotional offers or free trials
- Click-to-call (Internet to phone) services