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Online Reputation Management

Would your business pass the Google Test?

Currently it is common practice for many prospective customers to research a company online before engaging with them. Generally this research is conducted via search engine and often the impression it creates goes a long way in persuading (or dissuading) potential consumers towards (or away from) conversion.

Internet users are constantly forming impressions of your business based upon information which you have no control over, and may not even be aware of. Unfortunately, due to the anonymous nature of the internet, information and opinions disseminated about your brand online are not guaranteed to originate from a legitimate or reputable source and can sometimes be biased, inaccurate, or even slanderous.

On the internet, as anywhere else, a good reputation is much harder to build and maintain than a bad one. And a bad reputation can be severely damaging to a business' credibility, trustworthiness, and ultimately profit margin. It is for this reason specifically that we offer clients Online Reputation Management, a critical Internet Marketing component.

With Online Reputation Management versatility is paramount

Online Reputation Management entails a multifaceted approach, which includes both responsive and preemptive measures. So whether your online reputation is already damaged and in need of immediate repair or remains unscathed and is simply in need of monitoring and management for assurance, a company's online reputation can always be significantly aided by the promotion of positive, and suppression of negative, feedback and reviews. Either way, not conducting some form of online reputation management at all means leaving yourself, and your reputation, vulnerable.

Contact Us for more information regarding the topic of Online Reputation Management or to discover the numerous advantages of one (or many) of our other Internet Marketing Services.

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Fast Facts
  • Social Media: Why Facebook's new Graph Search will change social media marketing:"Customers prefer to make their decisions based on information. Facebook has added the new Graph Search tool which filters everyones search results by what their peers have liked or shared. From a business perspective, this new function can be very useful in terms of advertising goods and services based and allows users to see reviews and impressions form those close to them."  - Source MarketingSherpa, May 2013
  • Smartphones, Tablets Drive Faster Growth in Ecommerce Sales: "Mobile shopping is having an outsize impact on the ecommerce market. This year 15% of online retail sales will take place on mobile devices and by 2017, at least 25% of purchases will be through mobile devices. Sales have more than doubled since 2012 and almost tripled since 2011." - Source eMarketer, April 2013
  • Email Marketing: "58% of marketers see mobile smartphones and tables as the next big impactors on email. This engages a wide range of demographics and coincidentally includes the younger population as well. A responsive email design based specifically for mobile devices increases traffic indefinitely." - Source MarketingSherpa, March 2013
  • The Four Essential Parts on an Email: " Nearly 250 billion emails are sent around every day. Making sure these four essentials are done right is crucial. These 4 essentials include: the subject line, the salutation, the bit in the middle, and lastly the ending. Mastering the perfect short email with all four key elements apart is the deciding factor whether your email gets read or deleted. - Source Entrepreneur, February 2013"
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