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Online Reputation Management

Would your business pass the Google Test?

Currently it is common practice for many prospective customers to research a company online before engaging with them. Generally this research is conducted via search engine and often the impression it creates goes a long way in persuading (or dissuading) potential consumers towards (or away from) conversion.

Internet users are constantly forming impressions of your business based upon information which you have no control over, and may not even be aware of. Unfortunately, due to the anonymous nature of the internet, information and opinions disseminated about your brand online are not guaranteed to originate from a legitimate or reputable source and can sometimes be biased, inaccurate, or even slanderous.

On the internet, as anywhere else, a good reputation is much harder to build and maintain than a bad one. And a bad reputation can be severely damaging to a business' credibility, trustworthiness, and ultimately profit margin. It is for this reason specifically that we offer clients Online Reputation Management, a critical Internet Marketing component.

With Online Reputation Management versatility is paramount

Online Reputation Management entails a multifaceted approach, which includes both responsive and preemptive measures. So whether your online reputation is already damaged and in need of immediate repair or remains unscathed and is simply in need of monitoring and management for assurance, a company's online reputation can always be significantly aided by the promotion of positive, and suppression of negative, feedback and reviews. Either way, not conducting some form of online reputation management at all means leaving yourself, and your reputation, vulnerable.

Contact Us for more information regarding the topic of Online Reputation Management or to discover the numerous advantages of one (or many) of our other Internet Marketing Services.

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Fast Facts
  • Google Sitelinks Expanded for Better Organized Results: "Sitelinks will now be full-size links with a URL and one line of snippet text - similar to regular results - making it even easier to find the section of the site you want." - Source The Official Google Blog, Aug 2011
  • The Value of Organic SEO: Ranking on the first search engine result page has never been more important, since the top three results pages receive almost 60% of total clicks. - Source iMediaConnection, July 2011
  • 2011 Social Network Ad Revenue Expected to Reach $3.08 Billion in US: "According to emarketer data published in January, spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion." - Source eMarketer, July 2011
  • Go Mobile! Two in Five Mobile Owners Use Mobile Internet: Nearly 100 million users will access the internet from a mobile device, on at least a monthly basis, this year. The expectation is that by 2015, half the population of the United States will be mobile internet users. - Source eMarketer, Aug 2011
  • Facebook Dominates Social Content-Sharing - While Q3 2009 data showed e-mail on top for content-sharing, February 2010 information from social optimization platform Gigya points to Facebook as the Web’s top social sharing hub. - Source eMarketer, Feb 2010
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