Online Competitors Analysis
Successful Internet Marketing is based upon a foundation of knowledge; you must know before you act. Before you pump resources into your own Online Marketing strategy, you should first conduct a website analysis of your competition to discover what is already out there. It is extremely valuable to know what your competitors are doing on the Internet, and a Competitors Analysis Report can provide you with all the information required to mitigate any advantages the competition may possess.Not understanding the opportunities for your business online, and being oblivious to your competitors' online activities will almost certainly result in lost business. By identifying your competition's Online Marketing strategies, you are supplied with an opportunity to gain an advantage over the competition by attacking and exploiting their weaknesses.
Goals of Competitive Analysis
As already mentioned, the primary purpose of conducting an Online Competitors Analysis is to better understand the Internet landscape that exists for your specific business. Ask yourself: How well structured and designed are my competitors' websites? How strong is their content? What kinds of keywords do they target to solicit traffic? What type of online marketing budget are they operating under? Better understanding the answers to these sorts of questions will allow your business to weigh the various pros and cons of different Internet Marketing approaches, enabling you to formulate the best plan to acquire and retain a larger market share.Conducting a Competitors Analysis will outfit you with detailed information about your competitors' Search Engine and Paid Search strategies, as well as a useful breakdown on the types of keywords their website targets. Additional information about online advertising involvement and an estimate of monthly online marketing budget are also included.
Online Competitor Analysis: Key Features
- Review of your website to ensure it doesn't contain any structural or design issues
- Analysis of your top competitor's home page
- Identify and produce an analysis report of top 5 competitor's websites
- Identify your competition's quality back links
- Identify competitor's Organic Keyword phrases that rank in Google's top 20
- Produce a Paid Advertising Keyword spreadsheet with bid price and cost per click (CPC)
- Provide a Complete Competitors Dashboard, including: paid keywords, daily spending, number of web pages, Top 20 keyword phrases, number of links, and most importantly information regarding their strategy
- WebScan audit of your competitors' websites - comparing scores for accessibility, content, quality, search optimization, and an overall site score, which will provide a general indication of how well each website stacks up against one another
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