Convert Visitors into Customers

Improve Web Conversion

A high volume of online traffic is certainly appealing, but how much value does it really bring your business if the people visiting your website are not completing the desired actions? The wisdom behind Conversion Architecture™ dictates that all websites must have a persuasive purpose. For most businesses this purpose is to turn visitors into conversions, by soliciting more website users to complete a desired action (inquire about product availability, subscribe to a newsletter, complete a sale, etc.).

The first step of Conversion Architecture involves identifying and defining business goals and a target audience. Keeping your business' overall online marketing strategy aligned with the goals of your website's users is an effective way of achieving positive results. Start to think of every single click on your website as a step towards conversion, since for all intents and purposes conversion is all that really matters; as you ideally want your calculated marketing efforts to have a discernible impact on your bottom line.

Online Marketing Targeting 'Not-So-Average' Customers

In order to increase web traffic and improve online conversion rates it is vital that you get to know your prospective audience. Your website should be targeted at a specific audience, generally based upon some variety of "customer profile." Understanding who your prospective customers are will aid in avoiding the all-too-common mistake of broadly pandering to the "average visitor," who quite frankly does not exist. By attempting to appeal to everyone, you usually end up appealing to no one. The natural solution is then to appeal to someone. Customize your website to meet your audience's distinct needs and focus on useful variables, for instance: demographic, psychographic, purchasing power, and location in the buying cycle (which decides their behaviour on your site), to name a few. Preemptively addressing your targeted customer base's desires and grievances during web page construction will make the path to conversion that much easier.

Conversion Architecture™ ensures that every element of your website will be streamlined to persuade visitors to take the desired actions. Every element of your website (persuasive copy, calls-to-action, conversion tools like live chat or click-to-call technology, etc.) should be working to 'funnel' your website's visitors towards conversion, by convincing them to take actions that lead to the accomplishment of your objectives (conversion). Then finally, to validate success, results must be monitored and measured to ensure monetization and a worthwhile return on investment (ROI) has occurred.

Conversion Architecture Formula

Conversion Architecture™ follows the 40/40/20 Rule - 40% Audience Targeting, 40% Offer, and 20% Creativity. These figures come from the Direct Marketing Association (DMA) in its outlining of parameters that determine the success of a marketing campaign. Whether or not you use diverse Internet Marketing methods like Paid Search Marketing, landing pages, viral or Social Media Marketing campaigns, your website remains a primary marketing vehicle. Build it using the 40/40/20 Rule where (a) every element of the website keeps in mind the majority of users and their varied profiles; (b) there exist multiple acquisition channels making a variety of offers and (c) aesthetic design and creativity offers unique and personalized experiences for site visitors.

Contact Us today for more in depth information about our Conversion Architecture Platforms or to inquire about any of Our Services.