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- Social Media: Why Facebook's new Graph Search will change social media marketing:"Customers prefer to make their decisions based on information. Facebook has added the new Graph Search tool which filters everyones search results by what their peers have liked or shared. From a business perspective, this new function can be very useful in terms of advertising goods and services based and allows users to see reviews and impressions form those close to them." - Source MarketingSherpa, May 2013
- Smartphones, Tablets Drive Faster Growth in Ecommerce Sales: "Mobile shopping is having an outsize impact on the ecommerce market. This year 15% of online retail sales will take place on mobile devices and by 2017, at least 25% of purchases will be through mobile devices. Sales have more than doubled since 2012 and almost tripled since 2011." - Source eMarketer, April 2013
- Email Marketing: "58% of marketers see mobile smartphones and tables as the next big impactors on email. This engages a wide range of demographics and coincidentally includes the younger population as well. A responsive email design based specifically for mobile devices increases traffic indefinitely." - Source MarketingSherpa, March 2013
- The Four Essential Parts on an Email: " Nearly 250 billion emails are sent around every day. Making sure these four essentials are done right is crucial. These 4 essentials include: the subject line, the salutation, the bit in the middle, and lastly the ending. Mastering the perfect short email with all four key elements apart is the deciding factor whether your email gets read or deleted. - Source Entrepreneur, February 2013"