With the recent exponential growth in Social Media
usage, it is surprising to discover that neither Facebook nor Twitter are the most popular channels for content sharing with friends and family. E-mail is the most popular channel for content sharing, with an overall usage of 63%. People share content with friends and family through e-mail as much as they do through Facebook, Twitter, and telephones combined.
Referring to the chart below, only the 15-17 age group shares content more via Facebook than e-mail. However, it is not by much (47% e-mail vs. 54% Facebook). In every age group above 18, e-mail is the most popular choice for content sharing.
Mark Zuckerberg, the founder of Facebook, was quoted as saying: "I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before." With the ease and convenience of the Internet, sharing information has become such a simple task that most people do it daily. There are two types of sharing that occur, public sharing (Facebook, Twitter, Blog), and private sharing (e-mail, telephone).
Private content sharers are the cautious consumers whose activities are very difficult to track. Their endorsements, however, are extremely valuable to businesses. A recommendation from a friend or family member through an e-mail or a phone call means much more than a recommendation from a "friend-of-a-friend" on Facebook. Social media is a great marketing tool, but it is important to not overlook the proven success of e-mail marketing.
for more information on E-mail Marketing
or any other Internet Marketing services
. Alternatively, read the full article: "When it Comes to Sharing, Email Still Rules
" or refer to "The 2012 Channel Preference Survey
" for full results.