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WSI Internet Business Analysis

The WSI Internet Business Analysis identifies and appraises individual components of your current online presence, while considering many factors (such as): strategy, targeted audience, ability to attract and convert prospects, and adaptivity to change, in order to determine how well your business is currently performing online.

Internet Business Analysis Approach

To begin the analysis, survey results are acquired, and then used to identify the extent of your: business' current traditional marketing and advertising practices, existent Internet Marketing strategies, and prior Social Media usage, in addition to analysis on the current effectiveness of your website. Data is then compiled and analyzed to develop an appropriate plan respecting, how the Internet can be used towards the obtainment of business goals.

The results of such analysis can also be used to determine website deficiencies. Some common examples include: failure to attract visitors, poor search results rankings, inability to be found via search, technical or navigational issues, online campaign problems, or lack of proper web analytic tools. The detailed Internet Business Analysis Report will outline these and other types of problems and suggest possible solutions.

The WSI WebScan™

Asses your website as a complete entity, while simultaneously delving into its specific strengths and weaknesses. At WSI, we use the WSI WebScan™ to generate an accurate picture of where your website ranks in contrast with other businesses within your field or industry. This process eventually culminates in recommendations designed to improve your level of competitiveness on the Internet and suggestions regarding which Internet Marketing services are most pertinent to your business' particular needs.

Contact Us for your Free Internet Business Analysis or WebScan™, or feel free to inquire about any of Our Services. Additionally, take the analysis one step further and conduct an Online Competitors Analysis to grant your business a larger competitive edge.

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Fast Facts
  • Social Media: Why Facebook's new Graph Search will change social media marketing:"Customers prefer to make their decisions based on information. Facebook has added the new Graph Search tool which filters everyones search results by what their peers have liked or shared. From a business perspective, this new function can be very useful in terms of advertising goods and services based and allows users to see reviews and impressions form those close to them."  - Source MarketingSherpa, May 2013
  • Smartphones, Tablets Drive Faster Growth in Ecommerce Sales: "Mobile shopping is having an outsize impact on the ecommerce market. This year 15% of online retail sales will take place on mobile devices and by 2017, at least 25% of purchases will be through mobile devices. Sales have more than doubled since 2012 and almost tripled since 2011." - Source eMarketer, April 2013
  • Email Marketing: "58% of marketers see mobile smartphones and tables as the next big impactors on email. This engages a wide range of demographics and coincidentally includes the younger population as well. A responsive email design based specifically for mobile devices increases traffic indefinitely." - Source MarketingSherpa, March 2013
  • The Four Essential Parts on an Email: " Nearly 250 billion emails are sent around every day. Making sure these four essentials are done right is crucial. These 4 essentials include: the subject line, the salutation, the bit in the middle, and lastly the ending. Mastering the perfect short email with all four key elements apart is the deciding factor whether your email gets read or deleted. - Source Entrepreneur, February 2013"
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